How to Build an Author Platform

A talk by Sandra Beckwith
President, Build Book Buzz

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About this talk

No matter what publishing model you use – traditional, hybrid, or self-publishing – you need an audience waiting to buy your book. The publishing industry refers to that audience as your “platform.” In this session, you’ll learn about the many “structural elements” available to you and how to select options that will help you build a strong platform that will reach your book’s target audience.

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Platform Building for Authors Cheat Sheet

Your platform can take many forms and include many components. This free cheat sheet lists 13 elements you can use for yours. You’ll need at least three to build a solid foundation. Which ones are a good fit for you and your book?

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